Did you know that QR codes date back to the 90s? QR codes have in recent times had a revival: with the rapid integration of digital media in our lives, they have become part of our daily lives. They essentially become a spread and condensation of information. By adding them on your product packaging, next to artworks on an exhibition or simply stand as your restaurant menu.
QR codes have become even more popular since COVID hit. With focus on no-touch systems, they are ideal in making sure people are touching things at least as possible. QR stands for “quick response”, and it’s a 2D, computer-generated barcode that contains information. It was invented in 1994 by a Japanese automotive company and is inspired by game pieces on a Go Board.
So, what can you place a QR code on? vCards, send URLs, emails, phone numbers or even deliver text messages. They’re particularly good at converting physical interactions into online actions, so pop them on your brand’s printed goods like flyers, menus, and business cards.
At Impress Printers, not only do we offer a wide range of print products for your brand, but we also offer to make QR codes to suit whatever need for your marketing and labelling purposes.
In this blog post, we explore some creative ways to implement QR codes onto your print products.
Drive traffic to your website
- A simple but effective hack, place QR codes with a link directly to your company website (or Instagram page)
- Place these on your business cards or flyers, as these are especially important for new and potential customers
Share inspiration
- Sharing some ideas or inspiration is a great message to send to existing and potential customers
- It aligns with the idea of creating a broader community within your brand
- If you have a blog or platform that has content about ideas, use this on a QR code on your stickers and labels that are in your e-commerce packaging or directly on your product
Make sure you’re on their contact list
- Whether it’s your email or phone, QR codes can share it
- Place a QR code on e-Commerce packaging and business cards
- Don’t give potential clients an opportunity to lose your contact details. The easier it is for them to save your number or email, the more likely they are to contact your brand!