{"id":1585,"date":"2026-01-21T19:57:00","date_gmt":"2026-01-21T19:57:00","guid":{"rendered":"https:\/\/impressweb.co.za\/site\/?p=1585"},"modified":"2026-01-21T19:57:05","modified_gmt":"2026-01-21T19:57:05","slug":"2026-packaging-predictions","status":"publish","type":"post","link":"https:\/\/impressweb.co.za\/site\/2026\/01\/21\/2026-packaging-predictions\/","title":{"rendered":"2026 Packaging Predictions"},"content":{"rendered":"\n


With the new year upon us, it means new beginnings and prospects! The same applies to the print and packaging<\/a> industry. We feel that 2026 holds a lot of exciting new global trends and shifts, especially with the rapid increase of technology and digital integration we have witnessed.\u00a0<\/p>\n\n\n\n

With this in mind, we look forward to 2026<\/a> with a sense of curiosity and a keen attitude. In this blog post, we look at our 2026 predictions for the packaging industry. We hope that you are as excited as we are!<\/p>\n\n\n\n

Increasing Sustainability\u00a0<\/h2>\n\n\n\n
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As we have seen over the past few years, the focus on sustainability and eco-consciousness has been at the forefront of packaging:<\/p>\n\n\n\n

\u2b50\ufe0f Think bio-friendly<\/strong> material such as compostable<\/strong> material and natural fibers, as well as a reduction<\/strong> in overall packaging<\/p>\n\n\n\n

\u2b50\ufe0f Previous years have seen an emphasis on a maximalist approach to packaging with multiple packaging elements.<\/p>\n\n\n\n

\u2b50\ufe0f It seems like trends are shifting away from this to a more efficient focus<\/strong> on premium<\/strong>, minimal<\/strong> material<\/strong><\/p>\n\n\n\n

Explore our canvas pouches<\/a>, kraft shopping bags<\/a> and kraft mailer boxes<\/a>. <\/p>\n\n\n\n

Design<\/h2>\n\n\n\n
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Design has remained at the forefront of global shifts and trends in the print and packaging world and has shaped the trajectory of the industry in significant ways:<\/p>\n\n\n\n

\u2b50\ufe0f From colour<\/strong> choices to typeface<\/strong> and box<\/strong> shapes, both graphic<\/strong> and physical<\/strong> design within the packaging industry is expected to witness more shifts in 2026<\/p>\n\n\n\n

\u2b50\ufe0f We expect a fusion<\/strong> of clean<\/strong> minimalism<\/strong> and nostalgic<\/strong> elements<\/strong> for a more emotive<\/strong> approach to creating connections with clients, as well more hand-drawn<\/strong> elements for a more authentic<\/strong> feel<\/p>\n\n\n\n

\u2b50 \ufe0fBold<\/strong> colours<\/strong> are predicted to remain with an emphasis<\/strong> on personalisation<\/strong> and tailoring<\/strong>, suited for the social media scape of influencer-marketing.<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

Technology Integration (AR, QR Codes)<\/h2>\n\n\n\n
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It is no surprise that we will be seeing more integration<\/strong> of technology<\/strong> in packaging with the rise of QR<\/strong> and<\/strong> AR<\/strong> codes<\/strong>:<\/p>\n\n\n\n

\u2b50\ufe0f These allow customers to seamlessly<\/strong> access<\/strong> your website<\/strong>, personal links and pretty much anything with these nifty features<\/p>\n\n\n\n

\u2b50\ufe0f These digital<\/strong> integrations<\/strong> into print are an excellent and effective way to get clients to your website with ease, and creates a positive<\/strong> image<\/strong> of your brand being tech-forward<\/p>\n\n\n\n

\u2b50\ufe0f These codes are great on our thank-you cards<\/a>, labels<\/a> and retail print items<\/a>. <\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

Universal Appeal: Gen Z\u00a0<\/h2>\n\n\n\n
    <\/ol>\n\n\n\n
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    \"\"<\/figure>\n\n\n\n

    As Gen Z consumers rise, so do their preferences. 2026 is likely to see a focus on transparency<\/strong> and information that allows the Gen Z consumer insight into the brands they consume:<\/p>\n\n\n\n

    \u2b50\ufe0f We predict that having transparent<\/strong> information on brand<\/strong> labels<\/strong> and packaging<\/strong> will become increasingly important<\/strong> as we see a rise in the young<\/strong> consumer<\/strong><\/p>\n\n\n\n

    \u2b50\ufe0f This is something to note within the arena<\/strong> of design<\/strong> and the choices brands make in terms of what they include on their packaging<\/p>\n\n\n\n

    \u2b50\ufe0f We recommend integrating this design<\/strong> element<\/strong> with QR codes for example, an excellent way for your clients to view your company values, ingredients, suppliers and other information.<\/strong> Integrate a QR Code onto the stickers + labels<\/a>, thank-you cards<\/a> and even your mailer boxes<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

    With the new year upon us, it means new beginnings and prospects! The same applies to the print and packaging industry. We feel that 2026 holds a lot of exciting new global trends and shifts, especially with the rapid increase of technology and digital integration we have witnessed.\u00a0 With this in mind, we look forward […]<\/p>\n","protected":false},"author":3,"featured_media":1593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10,7,5],"tags":[],"class_list":["post-1585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-did-you-know","category-packaging","category-print-lives"],"yoast_head":"\n2026 Packaging Predictions - Impress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/impressweb.co.za\/site\/2026\/01\/21\/2026-packaging-predictions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2026 Packaging Predictions - Impress\" \/>\n<meta property=\"og:description\" content=\"With the new year upon us, it means new beginnings and prospects! 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