{"id":69,"date":"2018-07-08T09:00:00","date_gmt":"2018-07-08T09:00:00","guid":{"rendered":"http:\/\/impressweb.co.za\/site\/?p=69"},"modified":"2021-08-11T13:48:55","modified_gmt":"2021-08-11T13:48:55","slug":"5-points-to-consider-before-launching-your-online-store","status":"publish","type":"post","link":"https:\/\/impressweb.co.za\/site\/2018\/07\/08\/5-points-to-consider-before-launching-your-online-store\/","title":{"rendered":"5 Points To Consider Before Launching Your Online Store"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In this blog post I would love to share some relevant feedback from a recent contemporary event we attended in the beautiful city of Barcelona called Dscoop Edge. I was given a great opportunity to interact in a panel discussion focusing around an <a href=\"http:\/\/www.impressonline.co.za\">e-commerce<\/a> store. The discussion was of course centered on selling print online, as this was an event mainly for print service providers also in which some pertinent points and significant questions were brought up from our discussion and audience. These valuable points appeal to upcoming and running <a href=\"http:\/\/www.impressonline.co.za\">e-commerce<\/a> stores beyond the printing industry which you might find enlightening.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Adding value:<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Agreed that an online store is particularly\naimed at increasing your sales but the big question of, what value are you\nbringing to your client and your business? well, a &nbsp;simple example is if you are processing\nseveral cash sale orders on a daily but currently using human interaction and\nmanual methods to process these orders, you are now able to easily redirect\nthese via your online store for common orders giving your client better\nconvenience whilst saving on business administrative costs. Win win? But, some\nwould argue the loss of human interaction however the point of this is to focus\non the path you desire for your business. Another example to look at is, when you\nhave built strength in a particular niche and are finding a growing interest,\nthis becomes a showcase for your rare abilities for lead generation and trendy product\ndevelopment.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Conversion rates<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Developing and designing the fancy\nonline store is now out of the way and you are wondering why there is no\nconversion of sales? You start exploring the possibilities as to why this is\nthe case, is the pricing too high? Poor UI &amp; UX or a plethora of negatives\nyou can throw at it? The important thing to remember here is that Rome was not\nbuilt in a day and it may take time for the sales to start rolling in as long\nas you keep consistent at your game and uphold your brand integrity. Store\nowners are more likely to rush at boosting advertising spend which is actually not\nalways beneficial as consumers quickly get tired of seeing a brand too often on\ntheir feeds and you are blocked out! The panellists suggested that one should\nallow time for organic growth and concentrate on soliciting feedback in any way\npossible, which can be seen as advertising spend. Acting on customer feedback\nwill be your greatest growth hack.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Methods of advertising<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A thorough analysis of your target\nmarket is essential before blowing the marketing budget. Knowing your target\nmarket, their stats and where to find their attention will in fact add great\nvalue to your marketing budget. From local radio stations, to affiliate\nmarketing, social media, outdoor graphics and everything in between, there are\nendless possibilities to advertising your store! The best money spent here will\nbe on a professional statistical research exercise about your target market.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Where to stop<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This point would be more relevant to\ne-commerce vendors in the manufacturing sector. A question in the audience was\nraised as to how do you go in terms of custom enquirers via the platform? Among\nthe 3 panellists, answers ranged from their offering being fixed to what is on\nthe site, only to being completely flexible and entertaining every single\nenquiry. Some prefer to only concentrate on what they have geared themselves to\nproduce whilst others will feel that a sale is a sale and it would be income\nwhich was never gained previously. The answer to this question for each and\nevery store owner should be set out in the mission of the platform. Regardless\nif the enquiry is taken up; it still serves as valuable feedback.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Goals<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Commonly spoken about across various\nmediums is the process of setting goals. Similarly when starting an e-commerce\nstore your goals have to be set out which then feeds into the value add of the\nbusiness. Everybody wants to increase revenue as mentioned in point 1 and in my\npersonal scenario it was to streamline inflow of orders thus creating a unified\nchannel, secondly to improve time taken to provide pricing, as opposed to an\nexisting email enquiry, whereas a person can find pricing immediately online\nfor a certain range of items. The behaviour of browsers then serves as a\nfeedback to you as to how product offerings can be better structured to bring\nimprovement to its customers. Other points raised in the discussion included\nshowcasing for a niche market as well as increasing velocity and volume of\ntransactions. Some mentioned it is merely a touch point among any for others,\nit is the soul sales channel for large corporations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conclusion<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With all this being said, an online store runs 24 hours a day 7 days a week &nbsp;and is available all around the world which creates endless opportunities of success for you and your business! Challenges will always arise but success is not far off. I hope these points have helped you enhance and tie up all that you needed to know for this exciting journey for your very own e-commerce store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out our online store: <a href=\"https:\/\/www.impressonline.co.za\">https:\/\/www.impressonline.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this blog post I would love to share some relevant feedback from a recent contemporary event we attended in the beautiful city of Barcelona called Dscoop Edge. I was given a great opportunity to interact in a panel discussion focusing around an e-commerce store. The discussion was of course centered on selling print online, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":70,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[],"class_list":["post-69","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-did-you-know"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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