{"id":72,"date":"2019-09-03T09:00:47","date_gmt":"2019-09-03T09:00:47","guid":{"rendered":"http:\/\/impressweb.co.za\/site\/?p=72"},"modified":"2021-08-11T09:59:23","modified_gmt":"2021-08-11T09:59:23","slug":"branding-that-will-help-your-business-standout-at-the-durban-business-fair","status":"publish","type":"post","link":"https:\/\/impressweb.co.za\/site\/2019\/09\/03\/branding-that-will-help-your-business-standout-at-the-durban-business-fair\/","title":{"rendered":"Branding That Will Help Your Business Standout At The Durban Business Fair"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Durban Business\nFair takes place from the 22<sup>nd<\/sup> \u2013 29 September 2019. It will\ncelebrate 21 years of existence as a platform that gives small and medium\nenterprises the opportunity to market their products and services to potential\ncustomers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It goes without saying\nthat participating in such events is key to generating leads for your business.\nAnd equally important, is ensuring that you have the right <a href=\"https:\/\/www.impressonline.co.za\/brandingsolutions\/\">branding<\/a> to\npresent your business to potential customers. So, imagine that the below is a typical\njourney that a potential customer would follow while interacting with your\nbrand (e.g. Tozi\u2019s Tours), and how branding will help move the customer closer\nto making that all important sale. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The customer walks towards your display and she sees your <a href=\"https:\/\/www.impressonline.co.za\/catalogue\/pull-up-banners\/\">pull up banner<\/a>, branded <strong><em>Tozi\u2019s Tours,<\/em><\/strong> <em>Explore KZN\u2019s Wildlife with us<\/em>! Then her attention is drawn to an image of the iconic Big 5 and it reads; Affordable packages from R500.&nbsp; She stops and asks for more information. You pick up a <a href=\"https:\/\/www.impressonline.co.za\/catalogue\/brochures-booklets\/\">brochure<\/a> from a table that is covered by a <a href=\"https:\/\/www.impressonline.co.za\/brandingsolutions\/\">branded tablecloth<\/a>, and hand it to her. As she pages through your packages, you start telling her about the special you have for the month of September. She then asks for your contact numbers because she wants to think about the ideal package her family should take. You attach your <a href=\"https:\/\/www.impressonline.co.za\/catalogue\/business-cards\/\">business card<\/a> to the brochure and off she goes. A week later she contacts you to make a booking for one of the tours. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thinking about which\njourney your consumer follows in making purchase decisions is important for\nplanning what branding solutions you need to communicate your products and\nservices. Remember this as you plan to showcase your products at the upcoming\nBusiness Fair.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Durban Business Fair takes place from the 22nd \u2013 29 September 2019. It will celebrate 21 years of existence as a platform that gives small and medium enterprises the opportunity to market their products and services to potential customers. It goes without saying that participating in such events is key to generating leads for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":73,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[],"class_list":["post-72","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-did-you-know"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding That Will Help Your Business Standout - Impress Web<\/title>\n<meta name=\"description\" content=\"The Durban Business Fair takes place from the 22nd \u2013 29 September 2019. 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