{"id":726,"date":"2020-09-16T17:05:49","date_gmt":"2020-09-16T17:05:49","guid":{"rendered":"https:\/\/impressweb.co.za\/site\/?p=726"},"modified":"2021-08-11T10:03:37","modified_gmt":"2021-08-11T10:03:37","slug":"how-to-integrate-print-and-digital-technology-to-engage-your-customers","status":"publish","type":"post","link":"https:\/\/impressweb.co.za\/site\/2020\/09\/16\/how-to-integrate-print-and-digital-technology-to-engage-your-customers\/","title":{"rendered":"How to integrate print and digital technology to engage your customers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>How to integrate print and digital technology to engage your customers<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether your business uses bottles and&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/catalogue\/stickers\/\">labels and stickers<\/a>,&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/packaging\/custom-product-boxes\/\">boxes<\/a>,&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/packaging\/custom-printed-shopping-bags\/\">bags<\/a> to package your products<strong>,&nbsp;<\/strong>at&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/\">ImpressPrinters<\/a>, we understand that your product\u2019s&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/packaging\/\">packaging<\/a> is a great tool to protect and deliver your product to the consumer. We also know that packaging also serves as a great tool to communicate important information to your consumer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We live in a world where consumers take and share pictures of the food they eat, places they visit and all things that interest them for thousands of other people to see. A consumer is more likely to be holding your product in one hand, and a mobile device in another. Have you ever considered whether your product\u2019s&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/packaging\/\">packaging<\/a> ever makes consumers stop and want to take pictures and then share them with their social media followers?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>QR Code technology<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A QR code is a square block of black squares and dots that contain information about a product, much like a barcode that is scanned at a till.&nbsp;&nbsp;Once scanned through a smart phone camera, a QR code gives the reader access to more information about a product in the palm of their hand. As a manufacturer, you can use a QR code to show consumers information such as;<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li><strong>Advertisements&nbsp;<\/strong><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">If you are running a competition and want consumers to find out more, you can get them to scan a QR code where they can view additional information on your website, and also fill in their entry.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Giving consumers an experience of a lifetime&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine a grape juice manufacturer who uses QR technology to take consumers on a tour of their juice factory in Cape Town, to see how the juice is made.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Instructional videos on how to use your product<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can also use a QR code to show consumers videos of how to use your product and get their feedback via live chats on your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although this technology has been available for a while, there is still a great opportunity of using it to engage your consumers to forge better relationships with them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to integrate print and digital technology to engage your customers Whether your business uses bottles and&nbsp;labels and stickers,&nbsp;boxes,&nbsp;bags to package your products,&nbsp;at&nbsp;ImpressPrinters, we understand that your product\u2019s&nbsp;packaging is a great tool to protect and deliver your product to the consumer. We also know that packaging also serves as a great tool to communicate important [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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