{"id":743,"date":"2020-10-22T11:35:24","date_gmt":"2020-10-22T11:35:24","guid":{"rendered":"https:\/\/impressweb.co.za\/site\/?p=743"},"modified":"2021-08-11T10:55:55","modified_gmt":"2021-08-11T10:55:55","slug":"the-significance-of-iconography-in-helping-communications","status":"publish","type":"post","link":"https:\/\/impressweb.co.za\/site\/2020\/10\/22\/the-significance-of-iconography-in-helping-communications\/","title":{"rendered":"The Significance of Iconography in Helping Communications"},"content":{"rendered":"\n

The proliferation of technology in the digital age has given space for a rapid influx of information, and resources and material at the touch of a button. Icons are the primary medium through which you can communicate instantly with your consumers and audience to catch their attention and interest. Impress Printers\u2019<\/a> years of reliable customer service and staff is committed to guiding you and your brand in creating the most effective visual communication for your print products<\/a>.<\/p>\n\n\n\n

What are icons and iconography?<\/strong><\/p>\n\n\n\n

Iconography is the use of symbols or images to quickly convey an idea or message, for example, a restroom (disabled\/parents room), dietary recommendations (gluten-free, vegan or no preservatives) or care instructions<\/a>(do not tumble dry, cold hand wash, warm iron). <\/p>\n\n\n\n

Why are icons important?<\/strong><\/p>\n\n\n\n

Icons are vitally important for many sectors of public life and communication, for example, wayfinding<\/a>, user manuals<\/a> and presentations. Make sure when designing any packaging or print materials<\/a> to include comprehensive iconography for your audience. <\/p>\n\n\n\n

Impress Printers\u2019 dynamic online store<\/a> allows you to upload precise artwork that fits your message and brand. Tell us exactly what you\u2019d like to communicate to your consumer and audience.<\/p>\n\n\n\n

Needing to know where the airport arrivals or baggage collection are at a foreign airport where you can\u2019t read the local dialect? No problem, there\u2019s an icon for that. Don\u2019t have the time to read through a whole user manual<\/a> on how to use a new product, there are icons for that too. <\/p>\n\n\n\n

What are the best benefits of using icons?<\/strong><\/p>\n\n\n\n

Icons are universal \u2013 they get break down barriers and make communication easy, which is ever so important in our fast-paced and highly visual world. Icons are unaffected by location, language and age, therefore making them the visual secret for successful design. <\/p>\n\n\n\n

–<\/strong><\/p>\n\n\n\n

Source: madesomewhere.com.au<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The proliferation of technology in the digital age has given space for a rapid influx of information, and resources and material at the touch of a button. Icons are the primary medium through which you can communicate instantly with your consumers and audience to catch their attention and interest. Impress Printers\u2019 years of reliable customer service and […]<\/p>\n","protected":false},"author":3,"featured_media":744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[11,10,4,9,7,5],"tags":[],"class_list":["post-743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-guidelines","category-did-you-know","category-digital-print","category-finishing","category-packaging","category-print-lives"],"yoast_head":"\nThe Significance of Iconography in Helping Communications - 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