{"id":749,"date":"2020-11-09T15:01:15","date_gmt":"2020-11-09T15:01:15","guid":{"rendered":"https:\/\/impressweb.co.za\/site\/?p=749"},"modified":"2021-09-28T08:23:39","modified_gmt":"2021-09-28T08:23:39","slug":"the-role-of-colour-in-your-brand-identity","status":"publish","type":"post","link":"https:\/\/impressweb.co.za\/site\/2020\/11\/09\/the-role-of-colour-in-your-brand-identity\/","title":{"rendered":"The Role of Colour in your Brand Identity"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">What often is neglected and overlooked, is the choice and consideration of what colours to use when designing, printing and strategizing your brand identity and print collateral.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Colours aid in creating and communicating your brand message, spark emotions as well as elevate your audience engagement with your digital and print material, such as&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/catalogue\/posters\/\">posters<\/a>,&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/catalogue\/brochures-booklets\/\">brochures<\/a>&nbsp;and&nbsp;&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/catalogue\/business-cards\/\">business cards<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.colormatters.com\/color-and-design\/basic-color-theory\">Colour Theory<\/a>&nbsp;is the key reference when It comes to figuring out colours.&nbsp;It feeds into the choice of your colours, and the colour scheme. It is one of the most integral parts of building your&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/catalogue\/\">print marketing strategy<\/a>, that effectively represents your brand and company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Colour Wheel<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fundamental tool that lays the foundation for anything colour-related, is the colour wheel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essentially, what the colour wheel shows is the relationship between colours the connections between different colours based on the red, yellow, and blue content of each colour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"blob:https:\/\/impressweb.co.za\/08ec99e7-9c8f-4d9e-8d5b-54e6f53c4772\" width=\"214\" height=\"179\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.impressonline.co.za\/catalogue\/\">Impress Printers\u2019 team<\/a>&nbsp;of designers and print specialists are eager to&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/faq\/\">assist you<\/a>&nbsp;in making your branding and identity on your&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/catalogue\/\">print material<\/a>&nbsp;the best it can be, with an effective marketing foundation but still keeping it looking appealing and inviting.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Image Source: Pinterest<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To break it down:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Primary colours<\/strong>: red, blue and yellow. These 3 make up the basic colours that can\u2019t be simplified into any colours.<\/li><li><strong>Secondary colours:&nbsp;<\/strong>orange, green, and purple. These are made by mixing two primary colours. Mixing yellow and red makes orange; mixing blue and yellow makes green and mixing blue and red creates purple.<\/li><li><strong>Intermediate\/tertiary colors<\/strong>&nbsp;are created by mixing both primary and secondary colours to form a hybrid, such as yellow-orange, red-orange, red-purple, blue-purple, blue-green, and yellow-green.&nbsp;<strong><\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Making colours work in harmony<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 4 main colours in printing is CMYK: Cyan, Magenta, Yellow and Key (another word for black). RGB: Red, Green and Blue are the main colours that are used to create screen-based images.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your choice of colours should be based on what would be an&nbsp;amplified aesthetic appeal and an improved user experience with&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/catalogue\/\">your print material<\/a>. Therefore, it is a good idea to think carefully about what colour scheme you will use at the start of your&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/guides\/\">design process,<\/a>&nbsp;especially when it comes to print.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"408\" height=\"763\" src=\"https:\/\/i0.wp.com\/impressweb.co.za\/site\/wp-content\/uploads\/2020\/11\/ecd8ffd0de8cb38865b4bfc247419e08.jpg?resize=408%2C763&#038;ssl=1\" alt=\"Brand Identity\" class=\"wp-image-751\" srcset=\"https:\/\/i0.wp.com\/impressweb.co.za\/site\/wp-content\/uploads\/2020\/11\/ecd8ffd0de8cb38865b4bfc247419e08.jpg?w=408&amp;ssl=1 408w, https:\/\/i0.wp.com\/impressweb.co.za\/site\/wp-content\/uploads\/2020\/11\/ecd8ffd0de8cb38865b4bfc247419e08.jpg?resize=160%2C300&amp;ssl=1 160w\" sizes=\"(max-width: 408px) 100vw, 408px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">There are many dynamic colour schemes to suit&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/catalogue\/\">your brand\u2019s mood and message<\/a>, and it\u2019s good to experiment before making a final decision;&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/catalogue\/\">play around with samples<\/a>&nbsp;and see what works best. Create colour mood boards, with images and references of inspiring colour palettes, as a guide throughout your colour picking process. Or, refer to Pantone paint colour boxes\/indexes \u2013 they may assist you in establishing a strong colour by hand, especially when you already have somewhat of an idea of what colours you want.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Author\/Copyright holder: Unknown. Copyright terms and licence: Unknown<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Colour Temperature<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Colours possess emotion and therefore affect the look and feel of your website:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Warm colours:&nbsp;<\/strong>includes yellow, orange, and red. These colours are said to reflect feelings such as passion, power, happiness, and energy.<\/li><li><strong>Cool colours:&nbsp;<\/strong>including green, blue, and purple. Cool colors are said to reflect calmness, meditation, and soothing impressions.<\/li><li><strong>Neutral Colours<\/strong>: These are not said to reflect any particular emotions. These colours include grey, brown, white, and black.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, your choice of colours in your brand and company\u2019s representation is crucial in establishing consistency, a unique identity, capturing your audience and&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/guides\/\">keeping your print material looking great.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Source:&nbsp;<a href=\"https:\/\/www.interaction-design.org\/literature\/topics\/color-theory\">interaction-design.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What often is neglected and overlooked, is the choice and consideration of what colours to use when designing, printing and strategizing your brand identity and print collateral.&nbsp; Colours aid in creating and communicating your brand message, spark emotions as well as elevate your audience engagement with your digital and print material, such as&nbsp;posters,&nbsp;brochures&nbsp;and&nbsp;&nbsp;business cards. Colour [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[11,10,9],"tags":[],"class_list":["post-749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-guidelines","category-did-you-know","category-finishing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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