{"id":873,"date":"2021-05-20T09:31:49","date_gmt":"2021-05-20T09:31:49","guid":{"rendered":"https:\/\/impressweb.co.za\/site\/?p=873"},"modified":"2021-08-12T10:28:26","modified_gmt":"2021-08-12T10:28:26","slug":"the-power-of-budget-friendly-outdoor-marketing","status":"publish","type":"post","link":"https:\/\/impressweb.co.za\/site\/2021\/05\/20\/the-power-of-budget-friendly-outdoor-marketing\/","title":{"rendered":"The Power of Budget-Friendly Outdoor Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Advertising and marketing in an outside setting can be a pricey, especially for small businesses.&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/brandingsolutions\/\">Outdoor advertising<\/a>, however, is an important marketing tool with a big impact. It is possible to still create an effective and powerful outdoor marketing campaign with a small budget in this blog post, we explore how.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/\">Impress Printers<\/a>, our&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/brandingsolutions\/\">outdoor advertising range<\/a>&nbsp;is an extensive one, with the perfect products to suit your needs and budget. Outdoor advertising opportunities are pretty diverse, which gives you option to play around to see what suits you and your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some pointers to consider when choosing outdoor marketing products:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What do I want to achieve? (your goals and purpose)<\/li><li>Who do I want to target? (your target market)<\/li><li>What is the location and\/or setting of where I will we advertising? (is it a live event?)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stickers<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not something that immediately comes to mind when to thinking of outdoor marketing, however,&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/stickers-and-labels\/\">stickers<\/a>&nbsp;hold more impact than you imagine. They\u2019re quick bursts of your brand and super flexible in terms of where they are placed. Think lamp poles, sidewalks and your friend\u2019s cars.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Flags<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These advertising giants create a powerful visual impact in any setting.&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/catalogue\/flags\/\">Our flags<\/a>&nbsp;are available&nbsp;<a href=\"https:\/\/store.impressonline.co.za\/productOrder\/order\/69\">Arc<\/a>,&nbsp;<a href=\"https:\/\/store.impressonline.co.za\/productOrder\/order\/70\">Telescopic<\/a>and&nbsp;<a href=\"https:\/\/store.impressonline.co.za\/productOrder\/order\/71\">Sharkfin<\/a>. At Impress Printers, we offer fully customisable flags to fit your brand identity so you can ensure maximum presence and exposure with them. Keep in mind with flags that the bigger and briefer text, the better. You want these to stand out as much as possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Banners<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durable for harsher weather conditions<strong>,&nbsp;<\/strong>at Impress Printers, our&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/catalogue\/bannersandbannerwalls\/\">banners range<\/a>&nbsp;from&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/catalogue\/pull-up-banners\/\">Pull Up Banners<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/catalogue\/bannersandbannerwalls\/\">Banner Walls<\/a>&nbsp;to standard&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/catalogue\/bannersandbannerwalls\/\">Banners<\/a>. We love Pull Up Banners because of their freestanding nature and level of coverage they have. Customise them and make your brand pop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Banner Walls allow for more versatility for both indoor and outdoor settings.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Posters<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inexpensive and timeless,&nbsp;<a href=\"https:\/\/www.impressonline.co.za\/brandingsolutions\/posters\/\">posters<\/a>&nbsp;are still super effective in their simplicity. Play around with these as they have the potential to be humorous and fun, and can allow for interaction in both indoor and outdoor settings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We at Impress Printers, offer&nbsp;<a href=\"https:\/\/store.impressonline.co.za\/productOrder\/order\/77\">street-pole posters<\/a>,&nbsp;<a href=\"https:\/\/store.impressonline.co.za\/productOrder\/order\/84\">A Frames<\/a>,&nbsp;<a href=\"https:\/\/store.impressonline.co.za\/productOrder\/order\/81\">Poster\/Snap Frames<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/store.impressonline.co.za\/productOrder\/order\/81\">Rigid Posters.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.impressonline.co.za\/brandingsolutions\/\">Outdoor advertising<\/a>&nbsp;does not need to cost your business a lot. Create effective, powerful outdoor marketing with our range of fully customisable products. Ultimtaely, the most important elements about your choice of advertising to remember is how is it going to impact the viewer walking or driving past.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising and marketing in an outside setting can be a pricey, especially for small businesses. Outdoor advertising, however, is an important marketing tool with a big impact. It is possible to still create an effective and powerful outdoor marketing campaign with a small budget in this blog post, we explore how.<\/p>\n","protected":false},"author":3,"featured_media":874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10,6,5,12],"tags":[],"class_list":["post-873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-did-you-know","category-events","category-print-lives","category-products"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Power of Budget-Friendly Outdoor Marketing - Impress<\/title>\n<meta name=\"description\" content=\"Advertising and marketing in an outside setting can be a pricey, especially for small businesses. 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