The business card is a timeless and simple medium to expand your connections. Its primary purpose is to act as a memorable and enticing message to invite those connections. But there are so many more ways this trusty little piece of card can benefit your business. When it comes to business cards, it is great to know that they come with versatility and a multitude of options when it comes to the design and print: they can be designed and printed in nearly any font, colour and design you can think of (Moo 2020: online).
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From loyalty cards to swing tags, here are some alternative business card uses:
Loyalty cards
We all love building up enough stamps to get that free cup of coffee. Loyalty cards are a great way to establish commitment and reward loyal customers (Moo 2020: online). They are also relatively simple to design: strategize branding with a clear logo or some sort of visual on the one side, and space for the stamps on the other. Businesses that expect regular customers, especially when located around a business centre where they become a lunch spot, or the coffee shop (Moo 2020: online), would have great benefits making use of loyalty cards. It drives customers to come back. Not to mention, there is the element of gamification and fun when a customer gets to stamp up (Moo 2020: online).
Some design tips to keep in mind: step out of the box. Don’t be afraid to change things up. You don’t necessarily want to be another rectangle card in your customers’ wallets. Opt for different shapes, like a square or round-edged card. And finally, make sure your branding is remarkable and impressionable, in order for your company to stand out! (Moo 2020: online)
Appointment cards
These are great and nifty. Appointment cards allows your business to remind customers of an appointment with your company using a great branded card (Moo 2020: online). For instance, one can design them in such a way that leaves a space for your staff to write down the time and date of the appointment, as well as notes like who the appointment is with or what service has been booked (Moo 2020: online). These are perfect for businesses that have to book appointments in advance, such as doctors, dentists, hairdressers, salons, mechanics, therapists and personal trainers (Moo 2020: online).
These are particularly strategic as they act as both a reminder for your customer of course, but also acts as a branding strategy; leaving an impression of your brand on your customer’s wallet or fridge. Tip: remember to include your company’s contact details for your branch or store, including the address and phone number. This will come in handy if the customer is running late or needs to change their appointment (Moo 2020: online).
Swing Tags
Quick, simple and virtually a no-brainer, transform an ordinary business card shape and layout into a suitable swing tag for your retail business. A simple design idea: your company logo on one side, price and product details on the other (Moo 2020: online).
Table numbers or place settings
Use business cards as name or number labels. They’ll add an extra dash of ambient branding at your next event (Moo 2020: online).
Mini rulers or guidelines
A handy and functional item, business cards with measurements running down the long edge, and voila! You have created a helpful wallet-sized measuring tool to give away to customers (Moo 2020: online). Also, as an added bonus, it acts as yet another impressionable It’s a continuing reminder of your brand, too.
Ultimately, business cards don’t have to be the conventional idea of what they should look like. Business cards have the ability to be versatile and transform into various other means of communicating your brand, and as mentioned in the introduction, create connections and expand your business.
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Moo. 2020. 9 creative, alternative business card uses. [Online]. Available: https://www.moo.com/blog/business-tips/creative-alternative-uses-for-business-cards. [Accessed: 21/12/20].