First impressions are arguably one of the most crucial moments in your branding and marketing strategies. Capturing people’s attention is dependent not only on the design of your products but on the products themselves. At Impress Printers, we believe print serves as an effective introduction to your brand when executed correctly. You want these print products to be effortless, affordable, and straightforward, while still delivering an impactful and memorable brand experience, aspects we hold at the core of our ethos. Let’s explore some of these products in this blog post!
Business cards
Business cards are one of the most common print products available, which makes it challenging to create one that truly stands out and encourages people to hold onto yours. In a previous blog post, we explored creative ways to rethink business cards, emphasising that they don’t have to be dull or conform to typical designs. Consider options such as:
- Functional objects
- Art pieces that people would want to display
- Witty and humour-focused designs.
Ultimately, the humble business card can transcend being just a small rectangular piece of cardstock. Envision it not merely as a contact medium, but as a lasting keepsake that piques the interest of potential customers. Before rushing to design and print your business cards, take the time to brainstorm and strategise with the question in mind: “What will make someone want to keep this?”
Customised ribbon
At Impress Printers, we offer a range of customisable ribbon that can be used in a myriad of different ways to both elevate and offer your brand to the world. We particularly think custom ribbons are impactful in retail packaging businesses: adding ready-made branded items to your packaging instantly establishes solid marketing power, and not to mention an incredible first impression of your brand and its offering. Plus, it looks great.
Flyers
Budget-friendly to produce and easy to distribute, classic flyers remain a viable option for attracting potential clients, despite their tendency to be quickly discarded. To maximise their effectiveness, focus on simple design elements, including your choice of font(s), colour scheme, and layout. Most importantly, always prioritise your branding. Just like business cards, flyers are quite common, so it’s essential that yours stands out and serves as a powerful marketing tool.
Stickers and QR Codes
Stickers and QR codes are both fun additions to your products. They may be small, but they are very effective in introducing your brand, especially to new customers who want to know more about your brand. We have done previous blog posts that look at each of these items’ potential as well as how to implement them. Explore our Perspex range (Social Media Signs) and how to implement them into your marketing and print products.
Read them here:
Implementing QR codes into your brand
Enhance your message with these sticker design ideas