As a restaurateur, you know that your restaurant menu is essentially the window into your restaurant. Your menu is a unique opportunity to give customers a feeling of what you have to offer, as well as create a full brand experience. Two key tools is to make sure your menu design is attractive and still practical; in order to stand out from competition.
Since the world has been thrown into a loss of business since Covid-19 – especially the restaurant industry, these tools are even more vital now. Restaurants are recovering and re-emerging after months of government-imposed restrictions which means your branding and marketing is of utmost importance.
At Impress Printers, we boast a wide range of products that are ideal for the rebooting of your restaurant. From fully customisable menus, business cards, food packaging and labels.
1. Logic
The first thing to think about when it comes to your menu, is the actual customer or user experience. The intention for your menu is first and foremost the convenience you’d want your customers to feel in order to familiarize themselves with your what your establishment has to offer. The design can be attractive and logicalat the same time.
You can begin by creating a list of everything you offer at your restaurant, and then subdivide from there: you may need a separate menu for beverages, or specific dietary requirements/specialities such as vegan dishes. I.e. the tool here is to think logic; with a helpful question in mind – how would you want to experience a menuas a consumer?
A San Francisco University study indicates customers tend to read food menus like a book, starting from the top left corner.
2. Simplicity
The idea of simplicity is pivotal when it comes to menu design. Because you want your menu to be clear and act as a straightforward guide for your customers to buy from your establishment, you need a precise and comprehensive menu design for a seamless user experience. Not to mention that simple design looks good too!
When you are making the choices for your design, i.e. typeface and colour palette, always keep legibility in mind. Don’t opt for fancy cursive fonts or very thin styles. Experiment and explore with contrasts and complementary colours to make your menu interesting and memorable.
3. Consistency
As we all know, consistency is key! It is extremely vital to upkeep good branding, like a recognisable signature. It is essential to present a feeling of who you are as a business, as it builds up an effective impression in your customer’s minds. Consistent branding provides your customers with a clear idea of your brand identity, and aids to establish trust that they’ll get back a reliable, quality service from you.
Guaranteeing a strong and consistent branding is to opt for similar typeface and a colour palette – bear in mind for both your online and offline marketing.
4. Think outside the box
Going about things a little differently is refreshing and interesting, so don’t hold back when it comes to stepping out of the box. There are many options when it comes to menu design: opt for an original, relevant, memorable and eye-catching menu design four your customers. Whether you want flyers, postcards, or even stickers, we at Impress Printers have a wide range of shapes and sizes for you to choose from.
Ultimately, during such an uncertain time even though we find ourselves a year on from our first lockdown, it is never a bad idea to boost your branding and marketing with high-quality, customisable print products. And look no further than our online store that’s easy to use and, we deliver nationwide!
–
Source: moo.com