With 2022 already halfway over, packaging has remained steadfast in topping the print industry worldwide. In this blog post, we explore the trend specifics around packaging design that seems to be taking over both company and consumer preferences. With some apparent continuances from 2021 and some fresh takes on nostalgic styles, colour and layout; it is safe to say packaging design maintains its cutting-edge relevance (99Designs 2022: online).
Revisiting the ’60s
First up, we have a take on the 1960s: a design style that doesn’t seem to fade with time. A celebration of the 60s mindset shines through in the way in which it is manifested through the packaging design: feelings of free love, peace and happiness come to mind (99Designs 2022: online).
A focus on text
A trend that relies solely on the power of typography, we really admire the way in which type has forged into the subject of design within the packaging industry. 2022 has seen an increase in a simple, clean design that at the enhancement of juxtaposing colours and big text (99Designs 2022: online).
Raw materials
Sustainability and eco-consciousness are at the forefront of our times, with importance placed on the origins of a brand’s packaging. We have seen a significant shift in consumer priority when it comes to what and why they purchase what they purchase (99Designs 2022: online).
Gradients and mists
One of our favourite colour trends that have taken over the market is turning colour palettes into gradients and colour misting. This is a great way to transform plain white packaging into something quite eye-catching and beautiful.
Overall, we think that 2022 has been a fairly successful year in both the print and packaging world and as far as trends go, it is safe to say that there have been some really exciting developments amongst packaging design professionals. As the pandemic slows down and the world is gradually emerging from pandemic mode, we look forward to witnessing what the rest of 2022 holds!
99Designs. 2021. 11 top packaging design trends of 2022. [Online]. Available: <https://99designs.com/blog/trends/packaging-design-trends/>. [Accessed: 27/06/2022].