The proliferation of technology in the digital age has given space for a rapid influx of information, and resources and material at the touch of a button. Icons are the primary medium through which you can communicate instantly with your consumers and audience to catch their attention and interest. Impress Printers’ years of reliable customer service and staff is committed to guiding you and your brand in creating the most effective visual communication for your print products.
What are icons and iconography?
Iconography is the use of symbols or images to quickly convey an idea or message, for example, a restroom (disabled/parents room), dietary recommendations (gluten-free, vegan or no preservatives) or care instructions(do not tumble dry, cold hand wash, warm iron).
Why are icons important?
Icons are vitally important for many sectors of public life and communication, for example, wayfinding, user manuals and presentations. Make sure when designing any packaging or print materials to include comprehensive iconography for your audience.
Impress Printers’ dynamic online store allows you to upload precise artwork that fits your message and brand. Tell us exactly what you’d like to communicate to your consumer and audience.
Needing to know where the airport arrivals or baggage collection are at a foreign airport where you can’t read the local dialect? No problem, there’s an icon for that. Don’t have the time to read through a whole user manual on how to use a new product, there are icons for that too.
What are the best benefits of using icons?
Icons are universal – they get break down barriers and make communication easy, which is ever so important in our fast-paced and highly visual world. Icons are unaffected by location, language and age, therefore making them the visual secret for successful design.
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Source: madesomewhere.com.au