How to integrate print and digital technology to engage your customers
Whether your business uses bottles and labels and stickers, boxes, bags to package your products, at ImpressPrinters, we understand that your product’s packaging is a great tool to protect and deliver your product to the consumer. We also know that packaging also serves as a great tool to communicate important information to your consumer.
We live in a world where consumers take and share pictures of the food they eat, places they visit and all things that interest them for thousands of other people to see. A consumer is more likely to be holding your product in one hand, and a mobile device in another. Have you ever considered whether your product’s packaging ever makes consumers stop and want to take pictures and then share them with their social media followers?
QR Code technology
A QR code is a square block of black squares and dots that contain information about a product, much like a barcode that is scanned at a till. Once scanned through a smart phone camera, a QR code gives the reader access to more information about a product in the palm of their hand. As a manufacturer, you can use a QR code to show consumers information such as;
- Advertisements
If you are running a competition and want consumers to find out more, you can get them to scan a QR code where they can view additional information on your website, and also fill in their entry.
- Giving consumers an experience of a lifetime
Imagine a grape juice manufacturer who uses QR technology to take consumers on a tour of their juice factory in Cape Town, to see how the juice is made.
- Instructional videos on how to use your product
You can also use a QR code to show consumers videos of how to use your product and get their feedback via live chats on your website.
Although this technology has been available for a while, there is still a great opportunity of using it to engage your consumers to forge better relationships with them.