We cannot believe that the new year is nearly upon us! This means that festivities, holidays and gifting is also upon us. Whether you are planning year-end corporate gifts or personal ones, this blog post looks at some useful inserts and additions for your holiday gifts. end-of-year gifting is an integral part of your marketing strategy; as it has both a promotional and personal effect. Most importantly, it shows your business’ priority when it comes to its customers and peers.
Greeting Cards
A no-brainer for the end of the year, greeting cards are always a good addition to your gift packages. It is a wonderful way to leave an impression of your company on the gift recipients going into the new year. From existing clients, colleagues and even potential clients, greeting cards are versatile and fit for almost every gift. Wish your recipients a great festive season, a happy new year and thank them for the past year.
Thank-you Cards
Thank-you cards are the ultimate way to show a more personal gesture. You can’t go wrong with these! Show appreciation for their loyal patronage, support or general well wishes over the past year, and furthermore express looking forward to 2022 with them. Make sure to design your cards with a dotted line or space so you can fill in each name personally. Better yet, create blank, branded thank-you cards with a beautiful design and handwrite your thank-you cards; nothing says personal like handwriting and you are bound to leave a smile on your recipent’s face.
Coupons
Maintain momentum with coupons: often overlooked, coupons are an incredible way to get customers. Especially if they receive it in a beautiful gift package. It is important to pair coupons with sample products and freebies, so that customers can experience your product and want to buy it again. The key to an insert like coupons is the design of it: with simple techniques of combining brand identity and good design is bound to leave a lasting impression on your recipient. Throw in some appealing branded stickers, keyrings and custom diaries for an extra boost of branding.
Referral Cards
Similar to coupons, referral cards have the same effect. They enhance brand awareness, even if they don’t convert into sales just yet. Spreading the word of your brand is just as important as your existing customers. Referral cards work whereby you offer discounts or specials when somebody refers your business to somebody else. Major companies such as
Uber do this, with a remarkable success rate. The key? A worthwhile incentive for both the referrer and referee.